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Mulberry Providing The Right Style At The Right Time
The Mulberry handbag can today be bought in a variety of different styles and colours but the one common denominator is the subtle, classic design of every Mulberry bag.
The company was founded in 1971 by Roger Saul and his mother Joan—in 1973 they opened a factory in Chilcompton, Somerset, England. Mulberry is one of the top luxury fashion and accessories companies in the U.K. The Mulberry brand name boasts four main characteristics, Englishness, quality, craftmanship and luxury.
Mulberry products seem to capture the essence of rustic English living. The end of the 1980s brought the Queen's award for Export in both 1987 and 1989 and by 1991 a new At Home collection of home furnishings was launched at Harvey Nichols, in Knightsbridge, London. Soon after, two shops opened in Japan, followed by stores in Russia, Italy, Chile, and South Africa. Mulberry continued to win awards and gain exposure, including the opening of another shop in London, on Bond Street.
Mulberry bags are endorsed by a host of celebrities, the most famous of which is Kate Moss. However, these celebrities do not promote the Mulberry brand in expensive advertising campaigns or marketing drives. The purest form of advertising is by personal endorsement meaning that celebrities Choose to own a Mulberry handbag because the style appeals to them.
In 2006, Mulberry launched an apprenticeship programme to encourage local youths to learn production skills and providing training and employment for the local community. Apprentices that graduate from the programme are offered a job at the factory in Somerset. Mulberry has a long history of collaboration and in 2008, the brand is taking it one step further and is inviting talented luminaries to collaborate with the brand, by using the Bond Street Store as a gallery space. With Mulberry stores in 21 countries worldwide, what Roger Saul characterized as the "spirit of Mulberry, with its witty English nostalgia, amusing eccentricity and uncompromising devotion to quality," had become synonymous with refined elegance in clothing, accessories, and home furnishings. As Saul so aptly put it, Mulberry has come to represent "a romantic but robust lifestyle."
Mulberry bags are expensive but when you buy quality you only cry once ! In other words, after the initial purchase pang of guilt has worn off you will realize you have not only bought a top of the range leather bag but that you've also invested in a wearable and practical fashion accessory that will retain a significant amount of it's value over the years.
Mulberry bags are not cheap as replica handbags but they are worth every penny as you will be buying a designer handbag or replica designer handbagsfrom a company that's at the top of it's game. Superior craftsmanship and classic styling makes a Mulberry bag an investment rather than simply a purchase.
Article source from http://www.handbagseshop.com/blog/?p=186
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