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The famous leather jacket brand Fendi
Fendi is a French famous brand that special produce high quality fur products. In 1925, Fendi officially established in Rome. However, 30 years later, the brand just hold its first fashion occasion. Later on, the company have been developed larger and larger. Its business scope expand to knitting clothing, swimsuit, the garment category, even develop jewelry and perfume. While the Fendi brand still famous for its fur clothes in the fashon world. From the start of the family business, Fendi has to be one of the most famous brands in the international fashion industry.
In the Leather clothing areas, Fendi is always a leader. The brand has become the pronoun of fashion and dreams. Its bold innovation and outstanding design constantly create a miracle in the fashion industry. Since the 1970s, The wind of environmental protection gradually be prosperous the western world. Facing opposition from the animal protection organization and green environmentalists, Fendi begin to modify its development direction, which changes its previous center of development. The brand trys to add a number of filar satin and gem luster knitting material into the fashion clothes. The change can reduce the usage of fur and keep the brand's special costly breath.
Fendi was a leather fur store in Rome formerly. In 1918, the store was opened by young Adele Cassagrande. Later, when Adele married with Edoardo Fendi in 1925, the store changed its name. The store continued to develop the high quality leather fur products. The five daughters of Fendi all participated in Fendi when they graduated from school. Up to now, Fendi family business has strided forward the third generation. The eleven children of the five sisters all threw themselves into Fendi like their mothers. They in charge of sports series and the accessory series of Fendisimme. The branches stores of Fendi are all around the world.
Between the last 70s to 80s, Fendi diversify the development. It expanded to jeans, necktie, glasses and perfume, which make the brand deep into customers' hearts. In 1962, Fendi company employed the famous German designer--Karl Lagerfeld. Lagerfeld's dramatic design concept got the global attention and favorable comment in the fashion industry brand clothing. The double F letters for identification of the mixed series, which was cooperated by Lagerfeld and Fendi. The double letters sign was widely known among customers after the French chanel double C letters and Italian gucci double G letters.
Lagerfeld dealed with fur with innovatory way. For example, in order to reduce the weight of jacket, he hit many small holes on the fabric, or colorful dyeing processing on the fur. His innovative designs also included choose such as squirrel skins and snow mink to to bold design. In recent years, the leather jakets of Fendi become the hot choice for many women. The various material can satisfied different favour of people.
The founder of Fendi was lady Adele Cassagrande. Since the brand founded, it gradually draw over a large number of loyal customers. Among the customers, there are a lot of stars and nobles. In 1938, Fendi opened its sencond fashion store in Rome. The brand has accumulated a large scale of successful experience. Fendi is planing to expand its fashion empire. Its will focus on flourishing asia-pacific markets, especially for Chinese business. In Guangzhou, it opened its New concept special store, which show its flexible modern ideas in retailing. In the coming years, Fendi will open more special stores in China to further practice its faith of providing high quality products and service.
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